Words matter, they do. In some instances the incorrect phrases or words can summon up lots of ideas or feelings, good or bad. Marketing professionals spend huge amount of money each year testing products with customers to see precisely how well they’re received. The automotive market is the same with vehicles living or dying according to name only. Beyond specific model names, there are more “killer” terms that must definitely be prevented no matter what. Let us check out current recognized automotive vernacular and individuals terms or words which are resoundingly rejected.
Crossover – An extremely vague term, a crossover vehicle defies easy description. Among the earlier crossover models was Chrysler’s Pacifica – a tall wagon, as the brand new Dodge Caliper is also considering that designation. Sometimes the designation hides exactly what a vehicle is really: a hatchback. Ask anybody who drove one of these simple cars throughout the 1970s and 1980s and you’ll rapidly discover why it’s one term prevented by automakers no matter what!
Retro – Suggesting something old made new, this term continues to be attributed to particular variety of vehicle that borrows styling cues from your earlier model. Current these include the Ford Thunderbird and Ford Mustang. While retro is positively received by a few, automakers are actually utilizing a different term – heritage – to explain this group of vehicles. Chevrolet, for just one, has named its new compact vehicle the HHR [heritage high roof] particularly to invoke the heritage name.
Ragtop – Oh, this old term for any convertible has certainly died an awful dying. Rags aren’t anything more then spent dress a minimum of within the eyes on most motorists. Substitute the word “cabriolet” and you’ve got the most well-liked reputation for an automobile whose roof retracts.
Wagon – Drop the term “station” from station wagon and you’ve got a thing that describes the Dodge Magnum. Unlike previous generation vehicles which were accustomed to drop Father off in the railroad station to trap a trip to operate, the Magnum puts the game into what many have lengthy regarded as the bane of suburbia: family wagons.
Sports utility vehicle – Proprietors of Ford’s Explorer, the Jeep Cherokee, and also the Chevrolet Blazer have lengthy been familiar with calling their rides sport utility vehicles. Some manufacturers, including BMW, have adjusted the word Sports utility vehicle to SAV – sport activity vehicle — suggesting their vehicles possess a more refined use than their more prosaic competitors.
Eco-friendly – Merely one, the word “eco-friendly” can be used to explain eco-friendly vehicles for example gas-electric hybrids. These vehicles still pollute, however their share of fuel consumption is a lot lower much like its overall negative effect on the atmosphere. Not sure yet precisely how all the dead batteries is going to be recycled when it’s time.
So, regardless of how you slice it a popular term with one generation might be prevented no matter what for an additional one. Usually, you’re still speaking comparable factor, but by utilizing terms that stimulate an optimistic response you’re more likely to check out that product favorably. Clearly, this “wordsmithing” is one thing automotive marketers want to highlight with consumers.
