When it comes to building your online profile and website traffic, the first step is always the most important. You can’t expect anyone to find you if you’re not visible. Your job as a content creator or business owner is to get people interested in what you have to say by making sure that they know about it, which means optimizing your website for search engines and social media platforms.
Start By Building An Effective Headline
A headline is the first thing people see when they land on your website. It’s also the most important part of your profile because it can help you get noticed by search engines and social media platforms.
You should always use keywords in your headlines, but don’t overdo it or make the title too long–you want to keep it short and catchy so people are more likely to click on it! Headlines should be relevant to the article, clear and concise (no fluff), easy-to-read (no jargon), but most importantly: interesting enough for readers’ eyes not just scan over them but actually linger on them long enough for them to read what’s inside.
Create A High-Quality Profile Image
A high-quality profile image is a must, says Bret Talley. This is the first thing people will see when they visit your LinkedIn profile, so it’s important that it makes an impression. A professional headshot taken by a photographer with experience in taking headshots of professional works best because it helps convey professionalism and trustworthiness (which are two things recruiters look for).
If you’re not comfortable having someone else take photos of you, consider using a photo where you’re smiling naturally–a relaxed expression creates an inviting feel that’s perfect for engaging potential customers or clients on social media platforms where people tend to spend more time interacting with brands they like than those they don’t know very well yet!
Include Relevant Keywords At The End Of Your Posts
Including relevant keywords at the end of your posts is a great way to increase your online profile and website traffic, according to Bret Talley. You can do this by using a keyword tool like Google AdWords, which will give you ideas for relevant keywords based on what people are searching for in Google and other search engines. Then, use those same keywords in:
- Your title
- Description (as shown above)
- Meta tags
- Content
Make Sure Your Content Is Easy To Share
In order for your content to be shared, you need to make it easy for people to share. This means including social media buttons at the bottom of each page on your site (and making sure they’re working). It also means including a call-to-action in the text of each piece of content that encourages visitors to share with their friends.
Finally, consider using images and videos throughout your site since these are more likely than plain text posts or articles to get shared online. If you want someone else’s audience–like me!–to find out about what you’ve written, then make sure it’s easy for me or anyone else who wants to read/watch/listen over here!
